Visible Technologies, a social media monitoring and engagement solutions provider, has secured a Series C round of $22 million in funding led by new investor Investor Growth Capital (IGC).This is a telling evolutionary step in the world of social media marketing. This quote sums it up nicely:
“Global brands continue to increase their social media budgets as they realize the need to tap into valuable customer feedback as well as holistically manage their online brand reputation,” says Matt Krna, vice president at Investor Growth Capital. “Many solution sets give the ability to listen but fail to provide what’s really needed— the power to transform social data into strategic programs and tactical plans.”
PR Newswire is also making moves on this front, and has a head start with all its years of media monitoring and measurement. It will be interesting to see how this space shakes out.
January 14th, 2010
TechCrunch reports… It took a little while, but Digg finally has a new head of PR. The company has hired Michele Husak, who previously held the same job at Pandora, the streaming music recommendation engine. According to her LinkedIn profile, she started the job last month, but they’re just announcing it now.Click here to read more…
January 12th, 2010
The solution for marketing communications professionals in the Data Decade, just like in the Terminator movies, will be to fight machines with machines. So says Steve Rubel, SVP and director of insights for Edelman Digital, a division of Edleman.
I tend to agree. Without machines, we fall hopelessly behind in creating, sharing and tracking high-value information. We have a harder time making decisions. I can hardly remember what life was like before the Internet — and I don’t want to.
Check out the rest of Rubel’s column in Forbes magazine.
January 6th, 2010
After Yahoo’s executive shakeup, the company is starting to put the pieces back together. Yahoo named Elisa Steele, a former marketing exec at NetApp, as its new Chief Marketing Officer. Can Steele polish a Yahoo brand damaged by its maneuvers with Microsoft in 2008?
Keep in mind that the CMO spot at Yahoo has been vacant since October 2007 when Cammie Dunaway resigned. Yahoo CEO Carol Bartz obviously felt it was important to fill this gap. I agree wholeheartedly. Yahoo desperately needs some strategic direction in its marketing efforts. It’s a much stronger company than what it gets credit for.
Will this be a case study in what a good CMO can do for a battered company? Let’s pay close attention over the next few qaurters and find out.
March 24th, 2009
UDT, a Doral-based Information Technology specialist, has chosen Revelation Media Networks to develop content for its new website focused on the Audio Visual industry.
Since 1995, UDT has provided customers with the power of technology by offering innovative systems, superior guidance and education, and effective long-term strategies and ideas. With a history of community involvement, UDT continues to grow and offer their customers the ability to “accomplish more.”
March 23rd, 2009
In the 1920s, Kellogg’s and Post raced neck and neck to dominate the breakfast cereal market. When the Great Depression hit in the 1930s, Kellogg’s maintained its advertising budget while Post slashed its spending.
As the U.S. emerged from the Depression, Kellogg’s emerged as the leading cereal company and has continued to out-sell Post for the last 70-plus years. Kellogg’s demonstrates the power of continuing to advertise in a down economy.
In the Kellogg’s vs. Post wars, the cereal companies relied on radio and posters. Today, companies need to develop integrated marketing communications programs that cross all consumer touchpoints — and the Internet is more important than ever in the quest to raise brand visibility.
March 22nd, 2009
CoolPets.com has selected Revelation Media to develop a business plan for its Web 2.0 strategy.
Coolpets.com is a place for people who love pets. It’s a place to swap stories, advice, tips, meet new people, and just plain have fun. Coolpets.com wants to be a community where the claws remain retracted at all times. Coolpets.com is a retreat from the snarling and scratching that takes place every where else on the web. No snapping—only sharing!
March 20th, 2009
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