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Archive for March, 2009

Yahoo Names New CMO

After Yahoo’s executive shakeup, the company is starting to put the pieces back together. Yahoo named Elisa Steele, a former marketing exec at NetApp, as its new Chief Marketing Officer. Can Steele polish a Yahoo brand damaged by its maneuvers with Microsoft in 2008?

Keep in mind that the CMO spot at Yahoo has been vacant since October 2007 when Cammie Dunaway resigned. Yahoo CEO Carol Bartz obviously felt it was important to fill this gap. I agree wholeheartedly. Yahoo desperately needs some strategic direction in its marketing efforts. It’s a much stronger company than what it gets credit for.

Will this be a case study in what a good CMO can do for a battered company? Let’s pay close attention over the next few qaurters and find out.

Add comment March 24th, 2009

UDT Chooses Revelation Media for Web Site Content

UDT, a Doral-based Information Technology specialist, has chosen Revelation Media Networks to develop content for its new website focused on the Audio Visual industry.

Since 1995, UDT has provided customers with the power of technology by offering innovative systems, superior guidance and education, and effective long-term strategies and ideas. With a history of community involvement, UDT continues to grow and offer their customers the ability to “accomplish more.”

Add comment March 23rd, 2009

Rehashing the Kellogg’s vs. Post Battle

In the 1920s, Kellogg’s and Post raced neck and neck to dominate the breakfast cereal market. When the Great Depression hit in the 1930s, Kellogg’s maintained its advertising budget while Post slashed its spending.

As the U.S. emerged from the Depression, Kellogg’s emerged as the leading cereal company and has continued to out-sell Post for the last 70-plus years. Kellogg’s demonstrates the power of continuing to advertise in a down economy.

In the Kellogg’s vs. Post wars, the cereal companies relied on radio and posters. Today, companies need to develop integrated marketing communications programs that cross all consumer touchpoints — and the Internet is more important than ever in the quest to raise brand visibility.

Add comment March 22nd, 2009

CoolPets.com Selects Revelation Media

CoolPets.com has selected Revelation Media to develop a business plan for its Web 2.0 strategy.

Coolpets.com is a place for people who love pets. It’s a place to swap stories, advice, tips, meet new people, and just plain have fun. Coolpets.com wants to be a community where the claws remain retracted at all times. Coolpets.com is a retreat from the snarling and scratching that takes place every where else on the web. No snapping—only sharing!

Add comment March 20th, 2009

Blue Frog Solutions Selects Revelation Media

Blue Frog Solutions, is a leading provider of ACORD middleware software solutions for data transfer, messaging, and transaction processing between Life Insurance Carriers/Underwriters and Distributors/Agents, has selected Revelation Media Networks to provide content for its Web site, case studies, press releases and technical manuals. Blue Frog is headquartered in Pompano Beach, Florida and was selected as a 2002 “Technology Company of the Year” by the South Florida Business Journal.

Add comment March 20th, 2009

Perfect Planit Chooses Revelation Media

Perfect Planit has chosen Revelation Media to support its content development needs of its marketing communications and event management clients. Perfect Planit’s clients include health care, industrial/manufacturing, retail/consumer goods, telecommunications and software companies, including Microsoft.

Add comment March 20th, 2009

ServerPronto Launches New Web Site

FORT LAUDERDALE, Fla., May 30, 2008 — ServerPronto, the leading dedicated-hosting subsidiary of Infolink, announced the launch of its new website today.

The new website (http://www.serverpronto.com) is designed to make it easier than ever to compare server packages. A new, clean navigation scheme leads visitors through the process of reviewing package details of AMD and Intel server and storage options, including Starter, Power, Power Plus and Xtreme Power offerings.

Visitors can see clearly the discounted price points on the packages, and easily customize packages to suit their individual needs. ServerPronto’s improved quick menu options allow visitors to specify hard drive capacity, RAM, operating system, control panel, managed firewall, 24/7 uptime support, FTP backup space, additional IP addresses, ports, bandwidth allotment and additional package features.

The newly redesigned website also showcases the company’s many software partners, including Red Hat, Debian, Gentoo, FreeBSD, Fedora Project, Ubuntu, OpenBSD, CentOS, Suse and Microsoft. The site features an extensive comparison tool that looks at various configurations side by side in an easy-to-understand chart. An FAQ list answers commonly asked questions, and enhanced Live Chat functionality helps visitors that have immediate questions about configurations, purchasing or other issues. Visitors can read testimonials from satisfied customers who have taken advantage of ServerPronto’s low prices, 99.999% uptime guarantee, multihomed bandwidth and 24×7 customer support.

ServerPronto is also updating its blog and educational center, ServerPronto University, with new articles and more frequent posts that aim to keep readers informed of the latest trends in the server world. Visitors are invited to discuss issues, challenges and tips with one another in this growing community. A series of educational articles take an unbiased look at issues impacting server users today. Of course, with security top of mind in the IT realm, ServerPronto University will keep readers abreast of server-related security concerns that matter most.

About ServerPronto

ServerPronto is a dedicated-hosting subsidiary of Infolink, which built a profitable Data Center Corporation by serving the “value-oriented” segment of the Internet market with a top-quality, feature-rich product at an incredible price. Following in those footsteps, ServerPronto is breaking the price barrier for dedicated hosting in secured and reinforced Data Centers with redundant power, lightning fast fiber connections, and 24×7×365 support from a staff with more than 10 years experience building and maintaining servers and computer networks. To learn more, visit http://www.serverpronto.com.

Contact:
Revelation Media Networks
Jennifer LeClaire
954-454-0072
jennifer@revmedianet.com

Add comment March 20th, 2009

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