Yahoo Names New CMO
March 24th, 2009
After Yahoo’s executive shakeup, the company is starting to put the pieces back together. Yahoo named Elisa Steele, a former marketing exec at NetApp, as its new Chief Marketing Officer. Can Steele polish a Yahoo brand damaged by its maneuvers with Microsoft in 2008?
Keep in mind that the CMO spot at Yahoo has been vacant since October 2007 when Cammie Dunaway resigned. Yahoo CEO Carol Bartz obviously felt it was important to fill this gap. I agree wholeheartedly. Yahoo desperately needs some strategic direction in its marketing efforts. It’s a much stronger company than what it gets credit for.
Will this be a case study in what a good CMO can do for a battered company? Let’s pay close attention over the next few qaurters and find out.
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