Visible Technologies wins $22 Million in Funding

Visible Technologies, a social media monitoring and engagement solutions provider, has secured a Series C round of $22 million in funding led by new investor Investor Growth Capital (IGC).This is a telling evolutionary step in the world of social media marketing. This quote sums it up nicely:

“Global brands continue to increase their social media budgets as they realize the need to tap into valuable customer feedback as well as holistically manage their online brand reputation,” says Matt Krna, vice president at Investor Growth Capital. “Many solution sets give the ability to listen but fail to provide what’s really needed— the power to transform social data into strategic programs and tactical plans.”

PR Newswire is also making moves on this front, and has a head start with all its years of media monitoring and measurement. It will be interesting to see how this space shakes out.

Add comment January 14th, 2010

Digg Gets New PR Spinner

TechCrunch reports… It took a little while, but Digg finally has a new head of PR. The company has hired Michele Husak, who previously held the same job at Pandora, the streaming music recommendation engine. According to her LinkedIn profile, she started the job last month, but they’re just announcing it now.Click here to read more…

Add comment January 12th, 2010

Marketing in the Data Decade

The solution for marketing communications professionals in the Data Decade, just like in the Terminator movies, will be to fight machines with machines. So says Steve Rubel, SVP and director of insights for Edelman Digital, a division of Edleman.

I tend to agree. Without machines, we fall hopelessly behind in creating, sharing and tracking high-value information. We have a harder time making decisions. I can hardly remember what life was like before the Internet — and I don’t want to.

Check out the rest of Rubel’s column in Forbes magazine.

Add comment January 6th, 2010