Marketing in the Data Decade

The solution for marketing communications professionals in the Data Decade, just like in the Terminator movies, will be to fight machines with machines. So says Steve Rubel, SVP and director of insights for Edelman Digital, a division of Edleman.

I tend to agree. Without machines, we fall hopelessly behind in creating, sharing and tracking high-value information. We have a harder time making decisions. I can hardly remember what life was like before the Internet — and I don’t want to.

Check out the rest of Rubel’s column in Forbes magazine.

Add comment January 6th, 2010