Visible Technologies wins $22 Million in Funding
January 14th, 2010
Visible Technologies, a social media monitoring and engagement solutions provider, has secured a Series C round of $22 million in funding led by new investor Investor Growth Capital (IGC).This is a telling evolutionary step in the world of social media marketing. This quote sums it up nicely:
“Global brands continue to increase their social media budgets as they realize the need to tap into valuable customer feedback as well as holistically manage their online brand reputation,” says Matt Krna, vice president at Investor Growth Capital. “Many solution sets give the ability to listen but fail to provide what’s really needed— the power to transform social data into strategic programs and tactical plans.”
PR Newswire is also making moves on this front, and has a head start with all its years of media monitoring and measurement. It will be interesting to see how this space shakes out.
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