Rehashing the Kellogg’s vs. Post Battle
In the 1920s, Kellogg’s and Post raced neck and neck to dominate the breakfast cereal market. When the Great Depression hit in the 1930s, Kellogg’s maintained its advertising budget while Post slashed its spending.
As the U.S. emerged from the Depression, Kellogg’s emerged as the leading cereal company and has continued to out-sell Post for the last 70-plus years. Kellogg’s demonstrates the power of continuing to advertise in a down economy.
In the Kellogg’s vs. Post wars, the cereal companies relied on radio and posters. Today, companies need to develop integrated marketing communications programs that cross all consumer touchpoints — and the Internet is more important than ever in the quest to raise brand visibility.
Add comment March 22nd, 2009