“Global brands continue to increase their social media budgets as they realize the need to tap into valuable customer feedback as well as holistically manage their online brand reputation,” says Matt Krna, vice president at Investor Growth Capital. “Many solution sets give the ability to listen but fail to provide what’s really needed— the power to transform social data into strategic programs and tactical plans.”

PR Newswire is also making moves on this front, and has a head start with all its years of media monitoring and measurement. It will be interesting to see how this space shakes out.

I tend to agree. Without machines, we fall hopelessly behind in creating, sharing and tracking high-value information. We have a harder time making decisions. I can hardly remember what life was like before the Internet — and I don’t want to.

Check out the rest of Rubel’s column in Forbes magazine.

Keep in mind that the CMO spot at Yahoo has been vacant since October 2007 when Cammie Dunaway resigned. Yahoo CEO Carol Bartz obviously felt it was important to fill this gap. I agree wholeheartedly. Yahoo desperately needs some strategic direction in its marketing efforts. It’s a much stronger company than what it gets credit for.

Will this be a case study in what a good CMO can do for a battered company? Let’s pay close attention over the next few qaurters and find out.

Since 1995, UDT has provided customers with the power of technology by offering innovative systems, superior guidance and education, and effective long-term strategies and ideas. With a history of community involvement, UDT continues to grow and offer their customers the ability to “accomplish more.”

As the U.S. emerged from the Depression, Kellogg’s emerged as the leading cereal company and has continued to out-sell Post for the last 70-plus years. Kellogg’s demonstrates the power of continuing to advertise in a down economy.

In the Kellogg’s vs. Post wars, the cereal companies relied on radio and posters. Today, companies need to develop integrated marketing communications programs that cross all consumer touchpoints — and the Internet is more important than ever in the quest to raise brand visibility.

Coolpets.com is a place for people who love pets. It’s a place to swap stories, advice, tips, meet new people, and just plain have fun. Coolpets.com wants to be a community where the claws remain retracted at all times. Coolpets.com is a retreat from the snarling and scratching that takes place every where else on the web. No snapping—only sharing!

The new website (http://www.serverpronto.com) is designed to make it easier than ever to compare server packages. A new, clean navigation scheme leads visitors through the process of reviewing package details of AMD and Intel server and storage options, including Starter, Power, Power Plus and Xtreme Power offerings.

Visitors can see clearly the discounted price points on the packages, and easily customize packages to suit their individual needs. ServerPronto’s improved quick menu options allow visitors to specify hard drive capacity, RAM, operating system, control panel, managed firewall, 24/7 uptime support, FTP backup space, additional IP addresses, ports, bandwidth allotment and additional package features.

The newly redesigned website also showcases the company’s many software partners, including Red Hat, Debian, Gentoo, FreeBSD, Fedora Project, Ubuntu, OpenBSD, CentOS, Suse and Microsoft. The site features an extensive comparison tool that looks at various configurations side by side in an easy-to-understand chart. An FAQ list answers commonly asked questions, and enhanced Live Chat functionality helps visitors that have immediate questions about configurations, purchasing or other issues. Visitors can read testimonials from satisfied customers who have taken advantage of ServerPronto’s low prices, 99.999% uptime guarantee, multihomed bandwidth and 24×7 customer support.

ServerPronto is also updating its blog and educational center, ServerPronto University, with new articles and more frequent posts that aim to keep readers informed of the latest trends in the server world. Visitors are invited to discuss issues, challenges and tips with one another in this growing community. A series of educational articles take an unbiased look at issues impacting server users today. Of course, with security top of mind in the IT realm, ServerPronto University will keep readers abreast of server-related security concerns that matter most.

About ServerPronto

ServerPronto is a dedicated-hosting subsidiary of Infolink, which built a profitable Data Center Corporation by serving the “value-oriented” segment of the Internet market with a top-quality, feature-rich product at an incredible price. Following in those footsteps, ServerPronto is breaking the price barrier for dedicated hosting in secured and reinforced Data Centers with redundant power, lightning fast fiber connections, and 24×7×365 support from a staff with more than 10 years experience building and maintaining servers and computer networks. To learn more, visit http://www.serverpronto.com.

Contact:
Revelation Media Networks
Jennifer LeClaire
954-454-0072
jennifer@revmedianet.com

Vinyl Insider is the online community for installers looking for vinyl installation tips, tricks, training, or techniques. From its series of vinyl installation e-books to its team of vinyl pros and industry gurus, Vinyl Insider offers the inside scoop on all things vinyl.

You can visit the site at VinylInsider.com.

With Jupiter Research expecting online advertising spending surge to $18.9 billion by 2010, the need for Web analytics is evident. Wiley Publishing is ahead of the curve with the Web Analytics For Dummies title.

Pedro Sostre and Jennifer LeClaire offer unique experience in the Web analytics market, which will reach $565 million in 2006, Jupiter estimated. Recognized as an Internet business and marketing guru, Sostre is a columnist for Revenue magazine. His coveted knowledge has also landed him invitations to judge design awards at Content Week. The Yahoo! Search Marketing Ambassador and Google Adwords Qualified Professional is also a regular presenter at industry events like eComExpo and the Affiliate Summit.

For her part, LeClaire has been chronicling e-commerce since its humble beginnings. She has witnessed the rise, fall and resurrection of Dot-com Land. LeClaire is an anchor reporter for ECT News Network. Her credits have also appeared in Information Week, Inc.com, and scores of other leading media outlets. In fact, tens of millions of readers rely on LeClaire for straight-up business and technology news and insightful special reports each year. LeClaire is a weekly guest technology analyst on CBS Radio’s KMOX, where she shares the real news behind technology headlines with millions of listeners nationwide.

Web Analytics For Dummies is an introduction to the wonderful world of Web site statistics. The book will help readers understand and unleash the power of Web analytics. It will take them on a journey that details what they need to know about their Web site today so they can make changes that will pay off tomorrow. Indeed, Web Analytics For Dummies will build confidence in the reader by equipping them with practical techniques that get results.

ABOUT PEDRO SOSTRE
Recognized as an Internet business and marketing guru, Pedro is a columnist for Revenue magazine and is regularly quoted in media outlets, including Microsoft.com, Web Host Industry Review, and Internet advertising hot spot Adotas. Pedro’s coveted knowledge has also landed him invitations to judge design awards at Content Week. The Yahoo! Search Marketing Ambassador and Google Adwords Qualified Professional is also a regular presenter at industry events like eComExpo and the Affiliate Summit. An accomplished affiliate marketer with several successful Internet properties that prove Conversion Design works, Pedro is a New Media entrepreneur who understands how to blend art and business to reap financial rewards.

ABOUT JENNIFER LECLAIRE
Jennifer is also a veteran business news journalist, with credits including the Associated Press, the New York Times, and CBS and ABC News. Jennifer is a weekly guest technology analyst on CBS Radio’s KMOX, where she shares the real news behind technology headlines with millions of listeners nationwide. Jennifer launched Revelation Media Networks, an integrated marketing communications firm, in 2005 to address marketing myths. Jennifer’s unique blend of technology journalism and business marketing savvy leaves her with a strategic perspective on issues that impact Corporate America’s bottom line, technology being merely one of them.

“We work with storage developers and investors who understand that Wall Street is watching,“ said Jennifer LeClaire, President and Creative Director of Self Storage Promotions. “Sure, the unit-renting public is beginning to notice that modern-day storage facilities are no longer rectangular boxes with little aesthetic appeal. But attractive buildings with high-tech bells and whistles do not a successful company make.“

Services include strategic counseling, public, media and community relations, corporate and crisis communications, marketing and advertising campaigns, web services, event management, branding and video production. Self Storage Promotions is the only full-service promotions agency that exclusively serves the needs of the storage industry.

LeClaire has been serving the self-storage industry for more than five years with writing, editing, ghostwriting, public relations and graphic design services. That industry-specific knowledge, combined with her 15 years of media savvy, positions her to help self-storage companies promote their brands. LeClaire has worked with Universal Studios, the NBA, the New York Times, the Associated Press, and many large and small corporations in their quest for communications excellence.

LeClaire heads up a team of writers, editors, web developers, PR pros, marketing specialists, graphic designers, branding gurus, event managers, consultants, market researchers, photographers and video producers who know how to craft multimedia messages that cut through the clutter.

“Our clients recognize the consequences of slapdash promotions and opt for initiatives that communicate the unique value of their business while driving customers through the doors,“ LeClaire said. “Our clients appreciate the ability to clearly measure the return on investment from their promotional efforts. They expect integrated communications functions that deliver bottom line results.”

About Self Storage Promotions
A division of Revelation Media Networks, Inc., Self Storage Promotions is the industry’s only integrated marketing communications firm. Whether you need a quick press release, a complex web site, grand opening event management, or some other promotional service, consider Self Storage Promotions your one-stop shop for strategic solutions that bring results. For more information, visit www.selfstoragepromotions.com.

What is Conversion Content?

In a maturing Web world not just any content will do. Search engines are clogged with blog entries and copywriting that is Search Engine Optimized beyond coherence. Different from keyword density (the ratio of the number of occurrences an individual keyword to the total number of words on a page) the concept of Conversion Content describes the actual content of copywriting, video scripts, PowerPoint presentations and various forms of rich media that encourage a visitor to take the desired call to action.

Conversion Content, then, is not merely about drawing traffic to your Web site. It’s not merely about telling the visitor what to do when he gets there with a clear call to action. No, Conversion Content includes the meat of multi-media elements that accurately depict clear user benefits, communicate answers to unasked questions that could lead to consumer objections and, in doing so, compels them to respond to your offer.

Of course, Conversion Content is not only applicable online, either. The principles of Conversion Content aim to inform, persuade and sometimes entertain along the way. Whether it’s a one-pager, an HTML, advertising copy or some other element of integrated marketing communications, Conversion Content is an results-driven approach.

The Danielle Demarzo Foundation, Inc., is registered with Florida Department of Agriculture and Consumer Services (Registration # CH13769). A copy of the official registration and financial information may be obtained from the Division of Consumer Services by calling 1-800-435-7352 within the state. Registration does not imply endorsement, approval, or recommendation by the state.

Contact: Jeannie DeMarzo (954) 575-5556 (866) 295-KIDS DDFoundationInc(at)aol.com www.DanielleDeMarzoFoundation.org